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I’m James, a seasoned leader with over 20 years of experience, including more than a decade guiding multi-disciplinary teams to deliver innovative and gorgeous products. I excel at navigating complex organisations, driving growth, cultivating inclusive, creative cultures and empowering teams to exceed expectations and deliver on time and within budget.
At a glance
Passionate about framing the 'jobs to be done' and 'joy to be had' with insights and rationale.
Led and inspired global and local teams, setting standards for quality and professionalism.
Experienced in navigating competing priorities and optimising workflows for timely delivery.
Able to define and prioritise objectives and monitor against OKRs to deliver business value.
Strong communicator, adept at rallying support and collaborating with cross-functional teams.
Evangelist with a love for building and mentoring teams in a safe and productive environment.
Recent projects
Startup leverage
The founder of a new fintech needed a story and prototypes to support his business idea and gain investment. And as a sole founder he needed instant leverage.
Working together we honed the investment story, proposition and validated the product with in-market testing in Nigeria.
⚡️Outputs
• Funding pitch deck
• Experiment design
• Prototype product
⚡️Methods
• Value proposition
• Design research
• Prototyping
• Business design
Smarter tooling
I led the creation of a revolutionary AI-enabled tool for radiologists. This innovative tool will automatically draft impressions, capture key images, and generate comprehensive patient reports.
By significantly streamlining workflow and enhancing accuracy, it empowers radiologists to dedicate more time to improving patient outcomes. While the business is able scan more patients and structure data for future use.
⚡️Outputs
• Working prototypes
• FDA documentation
• Product roadmap
⚡️Methods
• Iterative testing
• Product management
• Design research
• Design operations
Consulting support
A consultancy with a strong legacy of business strategy was pivoting to include design strategy services as well, however struggling to shift its operations to support the strategy.
Collaborating with stakeholders I led the design of a new operating model and offerings to manifest the functions' direction and cement the culture.
⚡️Outcomes
• Doubled new client win rates
• Employee NPS + 20%
• Implemented new WoW
⚡️Methods
• System mapping
• Jobs to be done
• Design system build• Design research
🔒 Under NDA
Clever design system
A leading proactive health need a new unified design system which would serve as the centralized repository for design and code from across product, marketing, and brand teams. Enter project Halo.
Halo is a unified system that enhances the quality and impact of all design efforts, it has significantly increased speed, reduced bloat, and created a more cohesive identity from DICOM viewers to social media posts.
⚡️Outcomes
• Backlog reduction c. 30%
• Delivery time reduction c. 40%
• Increased brand consistency
⚡️Methods
• System mapping
• Design operations
• Stakeholder management
• Design research
System happens
A major US bank needed to consolidate its many concurrent design systems, which were causing inconsistencies, redundancies, and conflicts among stakeholders.
Working across the bank, I analysed each system and devised a rationalised approach to merge and unify the disparate tools into a single system.
⚡️Outcomes
• -28% cost reduction
• Delivery time reduction - 40%
• Increased brand consistency
⚡️Methods
• System mapping
• Jobs to be done
• Design system build
• Design research
🔒 Under NDA
Pi that identifies as cake
A design and development teams of a leading HealthTech were facing challenges in collaborating effectively and prioritizing impactful work due to limited resources and extensive backlogs. To address this, I developed Pi.
Pi spans the entire product lifecycle from ideation to engineering and fosters continuous collaboration among cross-disciplinary teams, enabling us to scale impact and products faster, by focusing on what matters.
⚡️Outcomes
• Reducing development time by c. 25%
• Ideation to market c. 20% quicker
• Cross-disciplinary working seamlessly
⚡️Methods
• Operating model blueprint
• Process flow mapping
• Design thinking
• Design research
🔒 Under NDA
What people say